As an exercise, write about a culture with a different relationship with alcohol. Here’s an idea: sure go ahead and drink when you’re young, but it’s considered normal and part of the life arc that after fifty or so one weans off, if not sooner. The culture comes with rituals around all that, and no one thinks they’re being innovative for having things be this way, as this is how things have always been and just are (going for realism, in other words, given this is often the native outlook, whatever we mean by “native”).
Going through my mind is the burgeoning supply of NA (non-alcoholic) beers we’re seeing, combined with that guy at the beer dealership telling me the NA market was booming relative the standard lines, which are down. Obviously public tastes are shifting, and I’m not saying in alignment with any particular program I’m aware of, other than maybe awareness itself, of the alternative lifestyles one might create.
The motto, or slogan, if that’s what we wanna call it, “the best religions are yet to come” sounds provocative if not downright offensive, as a religion is something people get defensive about, whereas the same phrase (almost) — “the best lifestyles are yet to come” — will meet with broad agreement, because we intuit “lifestyles” to come in infinite permutations, whereas “religions” are supposed to remain small in number, if expecting a world stage at least, and the few we have already are causing at least as many problems as they solve, or so many would judge.
All of which is to say, anthropology has a job to do, which includes teasing apart these various meanings, based on connotation as much as denotation, and that means exploring the connotations — which is anthropology again, so full circle. What’s the difference between “ethnicity and “race”? I’d say the distance is great, and that the former has a bright future, whereas “race” is being retired to pocket ethnicities that remain as holdovers from the Social Darwinist era (same era as the Marxist era in thumbnail), marketed later as Eugenics, and getting confused with being pedigreed (having an ancestry).
Does making up a culture mean committing to live it through? Why would we have fiction then? The whole point of fiction is to be able to speculate and imagine without acting out, if the latter were even possible (fiction often breaks laws, the laws that “keep it real” to use an idiom).
However people will commit to finite / definite experiences, such as a cruise or tour of duty, including when lots of random happenings are involved, stuff no one controls. People opt for such scenarios knowing it’s not a life-time commitment. That’s a tendency to work with, not against. A lifestyle park, like a theme park, with no alcohol or only NA substitutes (< 0.5%) could be a part of a permutation for a few months. Where one goes from there will depend on many factors on future decisions. So kick back and enjoy.
